Privacy Policy

Our Privacy Policy

Behind The Mask (ABN 21 816 533 266)  is absolutely committed to ensuring that your privacy is protected. We love our privacy and we are certain you love yours as well!. This privacy policy explains what information we collect, how it is stored and how we use it. If you have any questions or concerns about this policy, please don't hesitate to contact us. 

What information do we collect and how do we use it?
When you register for an account with us using the online registration process, we need to know details like your name, postal address, e-mail address, telephone number and other specified information. This information allows us to process your regis
tration, process the orders you make and to communicate with you regarding your purchases or the conduct of your account and in general. 

Some of the information we collect is statistical. We use this to monitor the performance of the website and to help us improve your online shopping experience in general. If it is useful for us to provide this summarised statistical information to a third party to help us to make our website better we will do so. 
 Importantly, none of this statistical information contains information that allows us to identify any individual.

By agreeing to receive a newsletter from us we will provide you with information about sales, specials, new products, new website features of other information relevant to our business. This information will be sent to your email address as provided in the registration process from time to time.  If you would rather not receive this information, please log into you account and Unsubscribe. Simple and easy.  


Our use of cookies and other information gathering technologies
A cookie is a small amount of data, which often includes an anonymous unique identifier that is sent to your browser from a website's computer and stored on your computer's hard drive. Each website can send its own cookie to your browser if your browser's preferences allow it, but (to protect your privacy) your browser only permits a web site to access the cookies it has already sent to you, not the cookies sent to you by other sites. 

Many sites do this whenever a user visits their website in order to track online traffic flows. 

Cookies record information about your online preferences. Users have the opportunity to set their computers to accept all cookies, to notify them when a cookie is issued, or not to receive cookies at any time. The last of these, of course, means that certain personalised services cannot then be provided to that user and accordingly you may not be able to take full advantage of all of our website's features. Each browser is different, so check the "Help" menu of your browser to learn how to change your cookie preferences. For further information on cookies please visit WWW.ABOUTCOOKIES.ORG

If you do leave cookies turned on, please be sure to sign off when you finish using a shared computer. 

How do we protect your information?
The internet is not a secure medium. We have put in place various security procedures as set out in this policy to try to make it as secure as possible. 

We do not store any credit card information.

Your information is stored on a server in a secure data centre with only authorised administrator access and access by our staff. Our hosting agent maintains physical, electronic and procedural safeguards in connection with the collection, storage and disclosure of personally identifiable customer information. Our security procedures mean that we may occasionally request proof of identity before we disclose personal information to you. 


It is important for you to protect against unauthorised access to your password and to your computer. Be sure to sign off when you finish using a shared computer. 

The internal procedures of Behind The Mask cover the storage, access and disclosure of your information to ensure your information is kept confidential. 

What if we sell our business?
If this business is sold or integrated with another business your details may be disclosed to our advisers and any prospective purchasers and their advisers and will be passed on to the new owners of the business. 

How do you update your details?
You can edit your account information at any time by logging in on this website and following the links. If you would like to cancel your account for any reason please contact us advising us that you would like to do so. 

Your consent
By submitting your information you consent to the use of that information as set out in this policy. If we change our privacy policy we will post the changes on this page, and may place notices on other pages of the website, so that you may be aware of the information we collect and how we use it at all times. Continued use of the service will signify that you agree to any such changes. Owing to the global nature of the Internet infrastructure, the information you provide may be transferred in transit to countries outside the Australia & New Zealand Economic Area that do not have similar protections in place regarding your data and its use as set out in this policy. However, we have taken the steps outlined above to try to improve the security of your information. By submitting your information you consent to these transfers. 

How do you contact us at Prima Dance Warehouse?
We welcome your views about our website and our privacy policy. If you would like to contact us with any queries or comments please do so here.